MADE, the world’s premier showcase of bicycle craftsmanship, will return for its second iteration in Portland, Oregon, on August 23. Building upon the resounding success of its inaugural event in 2023 and the recent MADE Australia exhibition, MADE 2024 will once again unite over 200 renowned builders and exhibitors from across the globe with thousands of enthusiasts to celebrate their artistry.
While a comprehensive list of participating builders is yet to be unveiled, organizers have indicated that the 2024 event will feature an expanded exhibition space to accommodate new talent and brands. Additionally, a series of engaging brand partnerships and activations will be incorporated into the three-day program.
Conceived in 2022 with the aim of providing a platform for the frame-building community to showcase and elevate their craft, MADE emerged at a pivotal moment when the cycling industry faced challenges and numerous American bike shows were cancelled. The event’s triumphant debut, which rapidly sold out and outgrew its original venue, solidified its position as the industry’s most coveted gathering, attracting over 5,000 industry professionals and consumers.
Due to Portland’s strong cycling community, it looks as though this will be a hit with the city.